E-commerce
Focus on creating integrated solutions for brands in line with China’s e-commerce market. Market research services, including market trend analysis, consumer behavior analysis and competitive landscape analysis, as well as customized marketing battle plans, help brands accelerate their expansion and sustainable development in the Chinese market.
Traditional e-commerce
(operated by Tmall/Jingdong)
South Korea’s national representative pharmaceutical company, with nearly 100 years of pharmaceutical history, is the largest pharmaceutical company in South Korea. From the three dimensions of market share, industry growth rate and category word search, brand opportunities are thoroughly sorted out, and crowd penetration space is accurately judged. Under the competitive environment of OTC on Tmall International platform, differentiated product selection with other channels is combined with Xiaored Book simultaneous promotion. Strong extension.
NGT – “Natural Good Things, Gifts from Nature” – a high-end health product professional brand from South Korea
The culture of dust invasion attracts huge amounts of free traffic to the brand by striving for platform resources. Through comprehensive optimization and detail polishing of brand visual materials, it enhances consumer stay time, optimizes paths, effectively reduces user bounce rates, helps the platform achieve increased exposure, click through, and visibility on the platform, and helps NGT enter the forefront of the industry.
Phyllis – a Nordic Swedish national food brand, belongs to Orkla, the largest fast-moving consumer goods group in Northern Europe, and its products are sold to five continents worldwide
The invasion of dust culture helps Phyllis to deeply explore industry opportunities and market demand pain points, accurately identify product differentiation selling points – starting from raw materials, focusing on “clean mind of ingredient list”, effectively communicating with target users, improving brand reputation and repurchase rate.
Lerui White is from Zurich, Sweden and is available for sale in over a thousand supermarkets in Switzerland, France, Germany, and other countries. The whitening dental patches have been ranked as the top selling local brand teeth whitening products in Switzerland for 9 consecutive years, with sales exceeding 2 million in the first year.
The invasion of dust culture helps LeRuiBai analyze the overall Chinese dental market, explore product differentiation selling points, and discover that mainstream dental patches on the market use hydrogen peroxide as the main raw material, which can cause damage to teeth in actual use. Similarly, offline clinics can also encounter dental injury problems. And LeRuiBai uses PAP ingredients to achieve safe and harmless teeth whitening. We use this as the brand’s core selling point for market communication, open up consumer minds, and help LeRuiBai achieve the top 3 results in the teeth category on Tmall International platform
Content e-commerce
(Tiktok, Kuaishou operation)
On the Tiktok and Kwai platforms, we will focus on promoting beauty acne cleaning products. Through precise positioning, we will actively reach out to beauty Korean celebrities, and use their influence to quickly achieve brand rejuvenation and open awareness among young consumers. At the same time, leveraging the platform’s strong self broadcasting power, effectively expanding sales channels and enhancing the market share of brand products.
Deeply analyze the needs and preferences of target consumers and the current competition pattern of health care products in the Chinese market, accurately formulate marketing strategies, focus on finding cross-border vertical domain talents highly related to health care products on the Tiktok platform, and improve brand awareness and brand influence through cooperation with key KOLs. Secondly, to assist Weisheng in adjusting its product line and marketing information to meet the specific needs of the Chinese market, in order to better meet the expectations of local consumers. By implementing customized market strategies for market access, it can open up consumer awareness, gradually establish brand influence, cultivate consumer preferences, promote long-term stable sales growth, and help Weisheng achieve rapid layout in the Chinese market.
Deeply analyze the needs and preferences of target consumers and the current competition pattern of health care products in the Chinese market, accurately formulate marketing strategies, focus on finding cross-border vertical domain talents highly related to health care products on the Tiktok platform, and improve brand awareness and brand influence through cooperation with key KOLs. Secondly, to assist Weisheng in adjusting its product line and marketing information to meet the specific needs of the Chinese market, in order to better meet the expectations of local consumers. By implementing customized market strategies for market access, it can open up consumer awareness, gradually establish brand influence, cultivate consumer preferences, promote long-term stable sales growth, and help Weisheng achieve rapid layout in the Chinese market.
As a new oral care brand settled in Tiktok, the dust invasion culture accurately captures the characteristics of niche categories, finds highly relevant vertical category talents, and helps the AIpine Whatie brand quickly improve the visibility of the platform and user participation through short videos, live broadcasts, topic challenges and other forms with the help of the mechanism and characteristics of the Tiktok platform.
